Ken Cruse is Co-Founder and CEO of both Alpha Wave Investors (AWI), a hotel investment company; and Soul Community Planet (SCP), a fresh, "Holistic Hospitality" concept offering lodging, memberships, coworking and boutique fitness for those who value personal wellness, social good and the environment.
Prior to founding AWI and SCP, Mr. Cruse was CEO of Sunstone Hotel Investors, a $5B NYSE company. Under Mr. Cruse's leadership, Sunstone Hotel Investors was consistently ranked among the area's Best Workplaces and the Fastest Growing Public Companies, while generating superior shareholder returns averaging 38% per annum.
Mr. Cruse is a member of the Young Presidents Organization and also serves on the board of directors for Miracles for kids, a 501(c)(3) nonprofit. Mr. Cruse holds a Masters of Business Administration with honors from Georgetown University. Mr. Cruse lives in Southern California with his wife and four daughters.
Soul Community Planet (SCP) Founding Partner and COO Bill Tremper has spent nearly three decades in the hospitality industry, including executive leadership roles with The Irvine Company, Joie de Vivre, sbe Entertainment, the Cosmopolitan Las Vegas, W Hotels Worldwide, Marriott, Hilton, Doubletree and Starwood.
Mr. Tremper brings his extensive experience to the launch of SCP's first concept: SCP Hotel, applying the holistic values of the company to a range of experiences.
Mr. Tremper attended George Mason University and Cornell University with an emphasis on Hospitality Management.
Mr. Tremper lives in Southern California with his wife and two children and enjoys traveling, sports and new adventures.
Pamela Cruse is co-founder and chief marketing officer of Soul Community Planet. In her role, she helps lead the formation of SCP's holistic hospitality brands, beliefs and behaviors.
Understanding that today's travelers more and more want to refresh their bodies and souls, Ms. Cruse will focus on applying the holistic values of the company to a range of branded experiences and to the launch of hotels, restaurants, bars, marketplaces, recreational activities and consumer goods slated to debut.
Ms. Cruse is a seasoned marketing executive, including tenure at Marriott International, the leading global lodging company, and Gannett's flagship USA Today publication.
Ms. Cruse is an active member of her community, serving on the PTF board of St. Margaret's Episcopal School, past president of both the San Clemente Junior Woman's Club and St. Margaret's Episcopal School PTF, and volunteer positions at National Charity League.
Ms. Cruse holds a Bachelor of Science degree from the State University of New York at Geneseo, and a Masters of Business Administration from Georgetown University and resides in Southern California with her husband and four daughters.
Ryan McCarthy is a 20-year hotel industry veteran with extensive experience in all aspects of lodging and hospitality including operations, asset management, strategic planning, and acquisitions. A graduate of the Cornell School of Hotel Administration, Mr. McCarthy is currently General Manager of Salishan Resort, a hotel within the Soul Community Planet portfolio.
During his career, Mr. McCarthy has been involved in over $1.5 billion of hotel real estate transactions and asset management of over $750 million of hotel properties during his career.
Prior to joining SCP, Mr. McCarthy was most recently the Director of Acquisitions at Sunstone Hotel Investors ("Sunstone"). During his time at Sunstone, Mr. McCarthy played a key role in over $750 million of transactions including the acquisitions of the Hyatt Regency San Francisco and the Wailea Beach Marriott Resort & Spa.
Mr. McCarthy is a co-founder and currently serves on the Board of Directors for Peace of Adventure, a non-profit that empowers veterans to serve people with disabilities. He was previously a board member for The Ability Experience, a non-profit that raises funding and awareness on behalf of people with disabilities. Mr. McCarthy biked 4,000 miles from San Francisco to Washington DC and also completed an Ironman triathlon to raise money and awareness for The Ability Experience.
Chief Financial Officer
FOUNDING PARTNER & CRO
John has spent more than three decades in the hospitality industry, including executive leadership roles with Red Lion, Hilton, Sunstone and Interstate Hotels and Resorts.
John brings extensive experience in Revenue Management, Inbound / Outbound Sales, Marketing, Operations and Food & Beverage. John has been responsible for more than 700 million dollars in annual revenue. John Elston’s forte is building teams from the ground up and augmenting current teams to maximize performance. His creativity and vision are unmatched.
Elston founded a digital hospitality agency that generated more than 200 million dollars annually in revenue for his hotel clients.
In 2018 he wrote the #1 bestselling book The Remote Revolution that details the future of work.
The holistic values of SCP and John’s innate desire to do good make him a perfect fit on the Soul Community Team.
SCP Founding Partner and General Manager of the flagship SCP Hotel Colorado Springs, Gus Krimm has spent over a decade in the hospitality industry, including leadership roles with Marriott International and InterContinental Hotel Group.
Along with an intense passion for sustainability, healthy lifestyles, and local experiences, Mr. Krimm brings his extensive background in hospitality, hotel renovations, and brand development & repositioning to the launch of SCP's first hotel.
Mr. Krimm holds a Bachelor of Science degree from the School of Hotel Administration at Cornell University, where he was a 3-year starter at strong safety on the varsity football team. Mr. Krimm lives in Colorado with his wife and two children, where they enjoy spending time being active outdoors.